Adultescents

I was reading an article in voyeur magazine on my recent flight back from melbourne which discussed a new marketing group known as adultescents. Now this group is said to be in there 20's to early 30's, have a job, maybe a relationship, like to have fun, spend all their money on the latest gadgets, and do not consider settling down as a priority. they also may still live at home and are one of the largest users and a major market for playstation. I thought this was a very interesting article, i'll see if i can find an online version or similar one.... try here (go to Products; Voyeur; October 2004 issue; Growing Pains).... any comments? Just another 'name that group' fad? it seems their is a trend to naming groups or rather 'markets'. by the way, i'm another management student and i do try to let my brother maintain the geek factor, so please don't get the wrong idea!